MEDIA BUYING.
Gapp Media stands out with its exceptional media buying experience and negotiation tactics. However, the real essence lies in the meticulous management and oversight of media — the buy stewardship. The ultimate objective remains getting those butts in seats (or driving engagement), making the strategic execution of media buys paramount for success.
Digital:
MEDIA BUYING.
Gapp Media stands out with its exceptional media buying experience and negotiation tactics. However, the real essence lies in the meticulous management and oversight of media — the buy stewardship. The ultimate objective remains getting those butts in seats (or driving engagement), making the strategic execution of media buys paramount for success.
Digital:
- Online advertising (Google Ads, social media, display ads).
- Offers precise targeting and real-time analytics.
- Traditional TV ads during specific programs.
- Cable TV allows for more targeted advertising.
- Advertising on streaming services like Netflix, Hulu, and Amazon Prime.
- Growing in popularity due to cord-cutting trends.
- Traditional radio airtime purchases.
- Digital audio advertising on streaming platforms and podcasts.
- Billboards, transit ads, and physical advertising spaces.
- Advertising in newspapers, magazines, or printed materials.
- Various activities like discounts, contests, and giveaways.
- Incentivizes customer engagement and purchases.
- Leveraging social media influencers for product promotion.
- Capitalizes on influencers' credibility and audience reach.
- Collaborating with local businesses for joint marketing.
- Participation in community events and sponsorships.